Closeup White Now Purple Color Corrector Whitening Toothpaste is designed to combat yellow teeth and reveal a brighter smile. It uses a purple color corrector technology to neutralize yellow tones, providing a visible whitening effect from the first brush. The toothpaste also contains micro-brighteners that gently remove surface stains caused by food and drink. Additionally, it claims to be enamel safe, strengthen enamel, protect against cavities, and provide a minty fresh breath.
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